Why Attend

SEM for SMB provides a unique opportunity for small- and medium-sized businesses anywhere in the world to discover valuable, prescriptive strategies for search engine marketing (SEM). Conference tracks target organizations at all stages of growth, and include both business and technical sessions. We’ve selected speakers specifically for their industry expertise, speaking skills and proven business-growth experience. These experts present understandable, step-by-step tactics for gaining visibility on the Internet and provide reliable approaches that help guide attendees in making sound Internet marketing decisions.

Who Should Attend?

Anyone whose small-to-medium-sized business depends on Internet visibility will benefit from SEM for SMB. Techies and non-techies alike will gain valuable insight and learn practical tactics that will help increase traffic and enable prospective customers to pick your site from the 100 million-plus Web sites on the net. SEM for SMB is for:

  • Policy and decision makers with Internet marketing responsibility
  • Senior marketing executives charged with Internet marketing strategy
  • IT leaders who allocate resources
  • IT staff who support Internet marketing practices

Conference Benefits

SEM for SMB is truly different than any SEM or SEO conference you’ve ever attended. We’ve thrown out the traditional “trade show” formula. Presentations have no more than a dozen slides and speakers work with attendees during one-on-one sessions. Conference participants receive highly targeted presentations with no sales pitches. The emphasis is on “focused guidance” and not on complex, unworkable or lofty theories that leave you scratching your head. You will:

  • Learn practical tactics that will work for your business
  • Enjoy yourself
  • Spend far less money than you would on less valuable conferences
  • Learn to avoid the kind of “shady” SEO tactics that will backfire
  • Never look at SEM conferences the same way
  • Enjoy complementary breakfasts, lunches and snacks
  • Be able to virtually attend any session you miss
  • Influence the content of the conference as it unfolds
  • Be in Austin, Texas.

Still on the fence? Here are ten more great reasons to attend SEM for SMB.