Exploiting Google (Workshop)

Google is the leading search engine. At least, for now. Until the tide turns, it’s in your best interest to learn how to exploit the tools that Google provides for businesses. This session will cover a basic overview of Google Webmaster Tools and how to use them for immediate return. You’ll dive deep into Google Adwords and uncover how to leverage paid advertising to generate more traffic to your Web site. Laptops are highly recommended as you’ll be working live with data and your Web site.